Mojo : meta link back


MetaLinckBack is a new standart allow discussion return from social network to content producer and Newspaper.


“ink versus link economy”
Jeff Jarvis was a lot about the conflict between two way of making signals and spread it, social network in a hand, and newspaper in the other. Again he said  “We allow comments only after we are done with what we’re doing. It’s inherently insulting. We finish our work or stories and say, Now you can talk about them.”. But one of the major it’s newspaper and social network are two big sillos, and the way they have to communicate are really low.


linkback is a method for Web authors to obtain notifications when other authors link to one of their documents. This enables authors to keep track of who is linking to, or referring to, their articles. The three methods (Refback, Trackback, and Pingback) differ in how they accomplish this task. 
source : wikipedia

Here the idea is to propose a methode for content publisher (newspaper) to obtain notification and metatdata of discussion from socialnetwork when somebody publish a content via a share button (I like / twit this or other). This enable the Newspaper to keep a track of the conversation and to show it more effectively in relation to their content.


  • open
    It’s the way a protocol work
  • hackable
    have some free space to allow newspaper social network and user to put new metadata inside the protocol.
  • ecosystem
    think it global as a linkback for wordpress !
  • scalable and distributed
    designing for the web


This protocol will benefit to all the ecosystem :
Journalist will have more information about conversation and they can show it in the way they want and integer it directly on the document.(now the conversation on social network is hidden in Newspaper)
SocialNetwork, there are the place the discussion is and they will be more, because with this protocol they will be more closer to the content and they can propose a distributed experience on several website.
User, benefit of the possibility to share and to see their interaction on the content, a better user experience and a new world of interface.